Content Marketing Supply Chain

The Era of Big Content has arrived. The content question of the year is not just how to create great content – but how to create great content at scale! Come join Kathleen Schaub of IDC to learn more about the Content Marketing Supply Chain framework, along with her suggestions for how companies can change their approach to master this critical competency.

Featured Speaker
Kathleen Schaub
Vice President, IDC CMO Advisory and Customer Experience Practice<./strong>

Kathleen Schaub, leads IDC’s Chief Marketing Officer (CMO) Advisory and Customer Experience Practice, She is a marketing strategist with a 30+ year career. Her career mission is helping companies achieve their business goals through better connection with customers and the application of management science to the marketing function. Kathleen accomplishes this mission as a researcher, analyst, consultant, blogger, speaker, and coach.

Kathleen’s special talent is making complex and innovative concepts crystal clear. Her sharp insights combined with years of hands-on executive marketing and sales experience make her influential in setting the industry agenda on practical strategies for marketing transformation and operational excellence. Kathleen leads the CMO Advisory practice at IDC, the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. She serves on the advisory board of MOCCA, the marketing operations professional organization.

To learn more about our upcoming and previous sessions, please visit the events page.