Job Template: Market Research Analyst
- May 17, 2022
- Posted by: Selen Warner
- Category: Job Templates
Job Title – Location: (Seniority Level) Market Research Analyst – Location
Review of company’s solutions, target markets, values, work environment and benefits offered.
The focus of this role is to provide an “outside in” perspective to the company by understanding and collecting customer data, competitors and the broader marketplace, and consolidating the information into actionable items and reports. The Market Research Analyst will lead target customer research studies to ascertain positioning/advantages for the product/solution versus competitive offerings, analyze results and provide recommendations for enhanced positioning and sales tools.
Responsibilities:
- Understand the product’s positioning and features and the competitive landscape
- Review, summarize and disseminate secondary market research
- Maintain market research company portal for all stakeholder use
- Develop and conduct primary market research: Conduct target customer interviews, summarize interview results, key takeaways, learnings and present to the stakeholders
Requirements:
- X years of market research experience in a specific industry or type of company
- Previous experience managing and conducting strategic customer interviews
- Good project organization skills
- Great team player with ability to get work done independently
- Bachelors degree
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