How To Use Customer Data for Marketing Success

Over the last decade, the relationship between marketing and data has evolved quite a bit. Today, data-savvy marketing teams are using customer data to take their marketing programs to the next level. What’s the difference between them and the rest of us? The answer is: Customer Data Platforms (CDPs).

Come join us for an exciting tour with Kiyoto…on CDP with real world examples, ranging from ad blockers, fake news, Uber “greyball” to solve the decades old problem that all B2B marketers share: delivering better leads faster!

Featured Speaker
Kiyoto Tamura
VP Marketing at Treasure Data

Kiyoto Tamura is VP of Marketing at Treasure Data, the Live Data Management Platform to make all customer data connected, current and easily accessible. He began his career in algorithmic trading and transitioned to B2B marketing via a stint as a software engineer at an adtech startup. He also played a key role in the adoption of Fluentd, the open source technology invented by Treasure Data that’s used by Microsoft, Atlassian, Nintendo and NTT Data among others.

To learn more about our upcoming and previous sessions, please visit the events page.