Communicating Marketing’s Performance: The CMO Dashboard

The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of marketing’s goals, an understanding of measurement basics, and the application of dashboard best practices.

Join SiriusDecisions Research Director Marcia Trask, for an exciting session on CMO dashboards where she will explore key areas including:

• CMO dashboard audiences and their needs
• The fundamentals of aligned measurement
• Dashboard best practices
• Relevant metrics for executive audiences
• Dashboard examples

Speaker:

Marcia Trask, Research Director, SiriusDecisions

Marcia is a passionate marketer with over 20 years of marketing experience in the technology industry.
Marcia’s areas of expertise include strategic marketing planning and investment, campaign development, performance measurement, marketing technology, business transformation, process engineering, and marketing and sales alignment/enablement. Marcia has worked across several functional marketing disciplines, as well as in business operations, program management and product release management.

To learn more about our upcoming and previous sessions, please visit the events page.