Building an Impactful Video Marketing Strategy

Video has become an increasingly dominant piece of the marketing mix. In fact, research from Google found that “70% of B2B buyers and researchers are watching videos throughout the buyer’s journey”. Our speaker and his team at Oracle set out to define a cohesive, strategic approach to maximizing the effectiveness of video at every part of the buyer’s journey.

What you’ll learn in this session:
4 key steps for building a video strategy
Tips for achieving consistent video quality across the organization
Pointers for selecting the optimal platforms for promotion and identifying success metrics

Speaker:

Eric Andrews, Vice President, Demand Operations, Cloud Infrastructure Group at Oracle
With over 20 years driving marketing transformation at IBM, Juniper Networks and now Oracle, Eric will share his experiences and guide the discussion on how to navigate through the sea of new technologies.