Communicating Marketing's Performance: The CMO Dashboard

With Speaker Marcia Trask, Sirius Decisions, Wednesday November 8, 2017 from 5:30pm - 8:00pm at Hewlett Packard, 3000 Hanover Street, Palo Alto, CA 94304

The CMO dashboard is a reference tool that highlights a marketing function's contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing's impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of marketing's goals, an understanding of measurement basics, and the application of dashboard best practices.
Come, join SiriusDecisions Research Director Marcia Trask, for an exciting session on CMO dashboards where she will explore key areas including:

  • CMO dashboard audiences and their needs
  • The fundamentals of aligned measurement
  • Dashboard best practices
  • Relevant metrics for executive audiences
  • Dashboard examples

Register Here
Use Discount Code "Stage4Solutions" for $10 off at time of regular registration