Building Your ABM Marketing-to-Sales Playbook Using 'Meeting Maker' Campaigns to Deliver Highly Qualified Leads to Sales
With Speaker Laurie B. Beasley, Thursday, September 13, 2018 from 5:30 PM - 8:00 PM at TechCode: 1172 Castro Street in Mountain View, CA 94040
Come join us for an exciting presentation by Laurie to learn more about dimensional tactics to further your ABM plans.
Here are some key takeaways you can expect from attending this event:
- How to decide on a fantastic offer
- What multi-touch strategies to deploy and in what order
- Why dimensional direct mail is ABM's new secret weapon
- The role of telemarketing in the multi-touch methodology
- Extensive case studies with results and live samples
Your Speaker for the evening:
Laurie B. Beasley, President, Beasley Direct and Online Marketing
Laurie is co-founder and president of Beasley Direct and Online Marketing, Inc. which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services, website design, media planning/public relations, direct mail marketing, lead generation/nurture campaigns, marketing automation management, and database management for both B2B and B2C companies. Ms. Beasley serves as president and online marketing instructor for the Direct Marketing Association of Northern California. She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.