Events

Communicating Marketing's Performance: The CMO Dashboard

The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of marketing’s goals, an understanding of measurement basics, and the application of dashboard best practices.

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Using Artificial Intelligence to Drive Customer-Centric Marketing

Artificial Intelligence (AI) is not a science fiction about Robots anymore. The underlying power of AI lies in the customer data that is being collected and is harnessed by computers at an amazing rate impacting almost all industries.

Bridging Brand and Demand - A Customer First Approach

People don't experience content syndication, programmatic, or print ads, they experience your brand. Each channel drives a stronger brand experience when part of a unified brand communications strategy that's built around customers, not your organizational structure.

NorCal BMA Summer
Mixer

Join the NorCal BMA on July 20th at the Hotel Valencia on Santana Row for an evening of cocktails, appetizers, and networking.