Funnel Optimization - A Happy Hour Roundtable

B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales.

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Marketing Leadership for the Driverless World

Come join us at Detati Digital Marketing in Sunnyvale for an insightful presentation by Sudha Jamthe, CEO of and a globally recognized Technology Futurist, to learn about disruptions in this Driverless World and the opportunities it presents for marketers.

Building Your ABM Marketing-to-Sales Playbook

Come join us for an exciting presentation by Laurie B. Beasley, President, Beasley Direct and Online Marketing to learn more about dimensional tactics to further your ABM plans.

Driving the Customer Journey With Influencer Marketing

SAP Ariba and SAP partner with a network of influencers and micro-influencers to connect with customers and prospects throughout the customer journey. Discover how SAP is driving real B2B ROI and brand awareness with influencer marketing. In this session, we'll get past the hype and walk through practical lessons, from where to begin, to creating a strategic approach and driving demand gen and leads that convert.