Events :: Overview

Events

Driving the Customer Journey With Influencer Marketing

SAP Ariba and SAP partner with a network of influencers and micro-influencers to connect with customers and prospects throughout the customer journey. Discover how SAP is driving real B2B ROI and brand awareness with influencer marketing. In this session, we'll get past the hype and walk through practical lessons, from where to begin, to creating a strategic approach and driving demand gen and leads that convert.

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Crossing the Chasm between Marketing and Sales

When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan. Hang Black and Tobias Yergin have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.

Experiential Marketing + Earned Media as Drivers of Brand/Sales

Have you ever wondered how Apple or Tesla started on the idea of centralization of their offering - Hardware, Software and other Technology - while truly disrupting a category? This session will detail how a start-up in Silicon Valley is disrupting a 30-year old industry while also creating a new category of inspiration, purely through owned and earned media channels.

GDPR: A speaker-led discussion with Okta Vice President Len Fisher

Please join us for a chat with Len Fisher, VP, Demand Generation, Okta who will share the obligations GDPR imposes on B2B Markets and how they are getting ready to be compliant. He will answer questions on the new rights and powers of individuals and how you can gain consent, under the new GDPR rules (and be able to prove it), so that you can email your database in May.