GDPR: A speaker-led discussion with Okta Vice President Len Fisher

Please join us for a chat with Len Fisher, VP, Demand Generation, Okta who will share the obligations GDPR imposes on B2B Markets and how they are getting ready to be compliant. He will answer questions on the new rights and powers of individuals and how you can gain consent, under the new GDPR rules (and be able to prove it), so that you can email your database in May.

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Communicating Marketing's Performance: The CMO Dashboard

The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of marketing’s goals, an understanding of measurement basics, and the application of dashboard best practices.

Using Artificial Intelligence to Drive Customer-Centric Marketing

Artificial Intelligence (AI) is not a science fiction about Robots anymore. The underlying power of AI lies in the customer data that is being collected and is harnessed by computers at an amazing rate impacting almost all industries.

Bridging Brand and Demand - A Customer First Approach

People don't experience content syndication, programmatic, or print ads, they experience your brand. Each channel drives a stronger brand experience when part of a unified brand communications strategy that's built around customers, not your organizational structure.