Events

Crossing the Chasm between Marketing and Sales

When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan. Hang Black and Tobias Yergin have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.

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Experiential Marketing + Earned Media as Drivers of Brand/Sales

Have you ever wondered how Apple or Tesla started on the idea of centralization of their offering - Hardware, Software and other Technology - while truly disrupting a category? This session will detail how a start-up in Silicon Valley is disrupting a 30-year old industry while also creating a new category of inspiration, purely through owned and earned media channels.

GDPR: A speaker-led discussion with Okta Vice President Len Fisher

Please join us for a chat with Len Fisher, VP, Demand Generation, Okta who will share the obligations GDPR imposes on B2B Markets and how they are getting ready to be compliant. He will answer questions on the new rights and powers of individuals and how you can gain consent, under the new GDPR rules (and be able to prove it), so that you can email your database in May.

Communicating Marketing's Performance: The CMO Dashboard

The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of marketing’s goals, an understanding of measurement basics, and the application of dashboard best practices.