NorCal BMA Summer

Join the NorCal BMA on July 20th at the Hotel Valencia on Santana Row for an evening of cocktails, appetizers, and networking.

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Positioning and Messaging Strategies for Effective Marketing

The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value ...

How To Use Customer Data for Marketing Success

Speaker Kiyoto Tamura, VP Marketing at Treasure Data, helped to solve the decades old problem that all B2B marketers share: delivering better leads faster.

Return on Marketing Investment Using a Data Science Approach

Speaker Grover Righter, Chief Scientist at Lever10 Inc discussed several real-world case studies of marketing science, and B2B program metrics.