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    Sample Engagements

Sales Enablement for Storage Solutions Provider

Client Need
A storage solutions provider needed to consistently educate and train its sales and sales engineering teams on its new products' and solutions' launches. The company's in-house product marketing teams did not have the required bandwidth to create the necessary marketing materials and sales tools in the needed timeframe.

Engagement
Stage 4 Solutions' storage solutions' experts came in on an as needed basis to create messaging, datasheets, solution briefs, web content, whitepapers, ROI tools and other required documentation to ensure effective product launches.



Security Software Provider Seeks Vertical Market Strategy

Client Need
A rapidly growing mobile security software provider determined it needed to expand solution marketing efforts with a focus on key vertical markets. A clear vertical market strategy and marketing plans needed to be defined and constructed to ensure successful expansion.

Engagement
A senior Stage 4 Solutions strategy and marketing consultant led the client team in the identification and assessment of key verticals and created the vertical-specific marketing plan. Stage 4 Solutions then moved to plan execution with the creation of vertical-specific messaging, marketing deliverables, sales tools and sales training.



Sales Acceleration Plan & Execution for Global High Technology Leader

Client Need
A global high tech enterprise solution leader had recently launched a new OEMed product and needed to accelerate sales and channel partner engagement. They needed to convert sales leads into closed deals.

Engagement
Stage 4 Solutions brought in a 2 person team to create and execute a sales teams' engagement and success plan. The Stage 4 Solutions' team first assessed sales and channel partners' needs and reviewed the sales pipeline. Then, the team created a marketing plan to support sales and began execution of it.

 



Installed Base Program Management and Analysis

Client Need
An enterprise storage solutions' company made a strategic decision to focus on under-penetrated installed base customers as a key global growth strategy. This company needed to augment internal teams with customer analysis expertise and program management resources.

Engagement
Stage 4 Solutions brought in multiple consultants to lead the installed base program team and to analyze installed base customer data across sales, support, verticals, market trends and customer specific performance. Stage 4 Solutions ascertained program segments and determined key marketing strategies for each segment, as well as program managing the overall installed base program.

 


Community Building for Global High Technology Company

Client Need
An enterprise storage systems, software and services company assessed a need to build awareness around its new products. To reach this goal, it was determined that an online community be built whose presence would bridge the gap between early adoptors and mainstream customers.

Engagement
Stage 4 Solutions brought in a social media specialist to lead the construction of a web community. The Stage 4 Solutions' consultant, together with the internal team, analyzed appropriate channels for content distribution and targeted those customers that utilize the products, empowering them to become product champions.


Marketing and Sales Strategy & Tools for Start-up's Aggressive Product Launch

Client Need
A late stage, storage start-up was embarking on an aggressive product introduction and quickly needed hard-hitting sales and marketing tools to support the launch. Lacking internal marketing resources and working in a very tight timeframe, the company was faced with finding an outside resource that could quickly come up to speed on their plans and play a key role in successfully launching the product.

Engagement
Stage 4 Solutions worked with the company’s executives to develop a solid introduction strategy, which including marketing requirements. Then, working with cross-functional sales, engineering and marketing teams, we led the development of website content, data sheets, sales training materials and customer presentations. All marketing materials were delivered on schedule for introduction at a major industry trade show.

New Market Entry Strategy for Fortune 100 Computer Manufacturer

Client Need
A Fortune 100 computer manufacturer had targeted the global small business market as a business growth driver. However, they needed outside expertise and bandwidth to conduct a full strategic investigation into the market to develop strategic options and define a market strategy.

Engagement
Stage 4 Solutions employed its proven strategy development methodology to ascertain market trends, customer needs, reseller preferences and competitive threats to define strategic options for the selected market. A proforma financial analysis was created for each option and a single market entry strategy was recommended. The recommendation was agreed to by senior client executives.

 

Services Website Strategy for Fortune 500 Software Company

Client Need
A Fortune 500 software company had defined a new strategy and positioning for its services business unit in light of changing market conditions. In order to support this new direction, the client needed to augment and redesign its website to communicate the new positioning and solutions offered.

Engagement
Stage 4 Solutions worked with the client’s senior management team to translate the company’s overall strategy to the website goals and structure. Then, we worked with the internal team to develop the website's goals, define the team structure, roles and responsibilities and program manage the website change process.